Project Iowa: Our spring $100 Headshot Partner

Last week, I had the privilege of photographing a group of incredible women and men who are embarking on their own unique journeys into the workforce. These humans make up the latest graduating class from Project Iowa, a nonprofit organization that, among many other things, helps to match employers with people seeking stable, fulfilling jobs in our community.

Julie Fugenschuh, Executive Director of Project Iowa

Julie Fugenschuh, Executive Director of Project Iowa

“At Project Iowa, we strive to help people align purpose and passion with employment,” says Executive Director Julie Fugenschuh. “We believe finding a career that clicks with your values means you’ll stay in the position, ultimately providing security and stability in your life. [The program} is more about a person’s mindset rather than their skillset.”

Every three months, Project Iowa welcomes a new group of students for their three-month program (which is free of charge) teaching them how to excel in job interviews, write an effective resume, network, while also integrating wellness principles and digital skills.

There is so much more than tactical training happening in this program, and it’s evident in the photos I took of the students on the eve of their graduation. The emotional difference Project Iowa provides is far, far beyond simply finding a job. The transformation is both professional and personal: People who go through this program have more confidence, resources, accountability, and physical and mental wellbeing.

Jane, graduate of Project Iowa’s latest program.

Jane, graduate of Project Iowa’s latest program.

“I was in such a bad place when I started this program,” says Shawna, another graduate. “Besides my kids, this was the best thing I’ve ever done. I thought the program was just about getting a job, but that’s the least of it. It teaches you to recognize your thoughts so that you can change your behaviors. Before, I tended to just go into survival mode. But now I’m figuring out who I was meant to be and who I’ve always been before I got so sidetracked.”

At Ivory House, we believe in finding passion and purpose in our work. Project Iowa’s holistic approach to job placement is completely different from the typical agency and aligned beautifully with the Ivory House mission and core values. Project Iowa believes when a job is well-suited to a person’s identity it also shapes their outlook on life. Meditation, yoga, nutrition, and stress management are all incorporated into the classes, which take place four times per week and run about two hours long. When we recognized the in-depth commitment to self it takes to complete the program, we were hooked and immediately on board with supporting Project Iowa.

“This program got me in touch more with my emotions,” says graduate Carrie. “I’ve always been a task manager, very task-oriented. It has helped me refine some of the emotional aspects of working that I’ve been missing for a while.”

“The biggest thing is changing the way you think and how that’s going to alter the way you act, which has been huge for me,” says Jane, one of the graduating students.

Shawna, graduate of Project Iowa’s latest program.

Shawna, graduate of Project Iowa’s latest program.

Tears from Shawna, seeing herself in the right light for the first time.

Tears from Shawna, seeing herself in the right light for the first time.

Students of the Project Iowa program come from every kind of background you can imagine. Whether it’s someone who’s been a stay-at-home mom for the past twenty years and looking to get back into the workforce, someone who’s been convicted of a felony, or someone just looking for a fresh start in a new field, virtually anyone would fit in and find value in the education.

A beautiful group of grateful souls, ready to take on the world with passion and purpose.

A beautiful group of grateful souls, ready to take on the world with passion and purpose.

“There are no labels here,” Julie says. “You’re a person, you have value. No one in our program is a ‘felon,’ or ‘lazy,’ or any of those other labels people might feel ascribed to when they’re out hunting for a job. They do not define you as a person or a job candidate.”

Jane, totally rocking her photo shoot and leaning into herself fully.

Jane, totally rocking her photo shoot and leaning into herself fully.

“Project Iowa has helped bring out those parts of me that I didn’t know existed,” says graduate Christina, who traveled an hour each way to attend her classes. “I’m ready to apply for things I wouldn’t normally have applied for. I felt like there were a lot of barriers for me, like I shouldn’t even try. I felt like my past was my name, so I settled for minimum wage jobs.

Now I know that I have worth and hidden talents that can make a company more successful. My name is who I used to be, not who I am. Now I’m answering to new names. I’m worthy, and I have things to offer people.”

Christina, confidently captured.

Christina, confidently captured.


For me, photography is my way to truly see people, and in this case, I was able to witness these graduates transformation. They have been doing the work for months, diving deep into themselves, removing road block and building new skills, but I know from personal experience, that change doesn’t feel real until you see it on the outside.

By photographing them, I was able to mirror their new mindset, label, title, career path and capture it in a photograph that will hopefully remind them of how far they’ve come. And in addition to simply celebrating their growth, having headshots taken was a brand-new experience for many of them. Stepping in front of a professional camera wasn’t something most of them were comfortable with — not because of cost, availability or usefulness, but simply because they had been denying themselves of the recognition.

“I was like, who gets headshots?” Christina laughed. “It made me feel important. It made me feel like I was someone to watch out for.”

“Last time I had my pictures taken was graduation,” says Shawna. “I felt like I could smile again. It’s so cool to be given a decent chance.”

The reactions are ALWAYS the best part.

The reactions are ALWAYS the best part.

“Whatever we do, we do it together,” says Julie. “It’s not just about what Project Iowa could do for you. It’s about who you have in your corner, in your community. We are part of your team. We are someone you can rely on, no matter what your goals are.”

We couldn’t have said it better ourselves. If you’re ready to be seen and support a great cause, grab one of our 80 $100 Headshot timeslots. At the time of publishing this blog, the session are already 50% sold out so DON’T hesitate to show yourself and your community who you are and what you’re capable of.

SPECIAL THANKS TO WHISTLER STUDIO and Anna Jones for donating the space for these shoots. If you’re ever in need of a gorgeous shooting space, with perfect light, we highly recommend.